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考研英语第一时间英语知识运用卷第二部分、英语知识运用模拟题
第二部分、英语知识运用模拟题
Test 1
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television brought about a 1 in product and service. Between 1949 and 1951, advertising on 2 grew 960 percent. Today the Internet is once again transforming 3. By going online, companies can communicate 4 and directly with prospective customers. Promotion on the World Wide Web includes advertising （usually in the 5 of banners across the top of Web site), sponsorships, and sales promotions 6 contests, coupons and rebates. In 1996 World Wide Web advertising 7 topped S｜ 300 million.
Effective online marketers don�t 8 transfer hard�copy ads to cyberspace. Successful sites 9 promotional and non�promotional information indirectly delivering the advertising 10. To encourage visits to their 11and to create and cultivate customer 12, companies change information 13 and provide many opportunities for interaction.
To target specific Internet users, an increasing number of companies are using “push” technology, which automatically 14 customized news and other information to users� computers when they log onto the Internet. Although organization like Nielsen Media Research are developing 15 to enhance audience measurement and tracking, it remains difficult to 16 how many times the same person looks at an ad and who that person is.
17 online promotions can be glamorous and 18, they are not perfect. For a 19 marketing mix, industry experts advise companies to use the Internet as a（n) 20 to other advertising media.
1. ［A］ competition*”［B］ revolution*”［C］ replacement［D］ diversion
2. ［A］ Internet［B］ print［C］ television［D］ radio
3. ［A］ communication［B］ regulation［C］ publication［D］ promotion
4. ［A］ instantly［B］ accidentally［C］ extensively［D］ casually
5. ［A］ form［B］ light［C］ terms［D］ way
6. ［A］ for［B］ as［C］ like［D］ about
7. ［A］ expenditures［B］ incomes［C］ revenues［D］ benefits
8. ［A］ merely［B］ barely［C］ evenly［D］ duly
9. ［A］ associate［B］ blend［C］ transmit［D］ demonstrate
10. ［A］ abstracts［B］ messages［C］ highlight［D］ passages
11. ［A］ companies［B］ advertisements［C］ sites［D］ workshops
12. ［A］ loyalty［B］ conscience［C］ curiosi
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